MEASUREMENT PARTNER FOR AGENCIES
Your agency’s measurement partner.
From ad click to client revenue.
Tracking, attribution, and reporting that connect your campaigns to business outcomes. I build the measurement systems behind your agency, so your team can explain performance clearly and make decisions with confidence.
Work directly with Iyke Abel · Measurement, analytics & paid media
THE MEASUREMENT SYSTEM
Connect the signals.
See what matters.
01 / ACQUISITION
Ad click & source
Campaign context and click IDs
02 / CONVERSION
Enquiry & qualification
Form success, lead quality, CRM stages
03 / BUSINESS OUTCOME
Pipeline & revenue
Reporting that informs the next decision
A connected framework, shaped around your clients’ tools and customer journeys.
AGENCY EXPERIENCE
KUNG POWMARKETING
KUNG POWMARKETING
WHEN THE NUMBERS DON’T TELL THE WHOLE STORY
More data should mean
fewer unanswered questions.
01
Reports disagree
GA4, ad platforms, and your CRM tell different stories. Your team spends reporting time reconciling numbers instead of explaining performance.
02
Lead volume hides quality
Low cost per lead can look promising until you check which enquiries become qualified opportunities. That missing connection changes budget decisions.
03
Every client is a new setup
Different forms, websites, and reporting tools make tracking hard to maintain. A repeatable measurement plan gives the work a consistent foundation.
SELECTED AGENCY WORK
Measurement built around
real agency challenges.
LEVEL10 CONTRACTOR
A measurement framework across a varied client portfolio.
As Digital Ads & SEO Analyst at Level10 Contractor, an agency serving 70+ clients, I reviewed client tracking and measurement, then implemented a measurement plan across the tools used to acquire, qualify, and report on leads.
The work covers ad analysis, measurement setup, dashboards, and lead-quality reporting.
70+ clients
Agency portfolio
8 form platforms
Covered by a reusable form-success tracking script
One measurement plan
Connecting audits, implementation, and reporting
AV SOCIAL STRATEGIES
From attribution gaps to revenue evidence.
$1M+ contract attributed to Google Ads
Connected Google Ads, HubSpot, qualified leads, and offline outcomes. The work included click-ID capture, conversion tracking, and reporting around the full funnel.
KUNG POW MARKETING
Cross-channel reporting with lead quality in view.
Google · Meta · LinkedIn
Aligned qualification stages and reporting around cost per lead, MQL, and SQL, with session-based handling of internal traffic to keep QA activity out of production reporting.
A CLOSER LOOK / LEVEL10 CONTRACTOR
From individual audits
to a reusable foundation.
Review the entire measurement chain.
I audited client tracking across TapClicks, WhatConverts, GA4, GTM, and Google Ads, Meta Ads, and Microsoft Ads. The measurement plan translated those findings into implementation priorities, with dashboards and lead-quality reporting to support ongoing analysis.
Investigate traffic that distorts the picture.
When significant suspected bot traffic appeared from Singapore, Vietnam, and other regions, I investigated the measurement impact and proposed detection and mitigation approaches. The work focused on identifying unreliable signals and recommending how to address them.
REUSABLE FORM-SUCCESS TRACKING
Different platforms.
A consistent event framework.
A universal tracking script covers SwipePages, Gravity Forms, Unbounce, Elementor Pro, GoHighLevel (inline and iframe), Kartra, WPForms, and Squarespace.
Shared event naming gives GTM a consistent way to recognise successful submissions, with configuration, a consent-check hook, and a status tool for debugging.
Designed for implementation and QA across varied client setups. Platform-specific behaviour still needs validation on each site.
WHAT WE BUILD TOGETHER
A system your team
can use and maintain.
01 / FOUNDATION
Measurement plan & tracking
Audit findings, event definitions, GA4 and GTM setup, conversion configuration, and form tracking mapped to the customer journey.
02 / CONNECTION
Attribution & lead quality
Campaign naming, UTMs, click-ID capture, and CRM-stage mapping. Offline conversions and data connections are scoped around the tools and access available.
03 / DECISIONS
Dashboards & handover
Reporting around spend, qualified leads, pipeline, and revenue where available. QA, documentation, and agreed monitoring make the setup easier to operate.
HOW THE WORK HAPPENS
Start with the gaps.
Build with a clear plan.
01 / AUDIT & MAP
Understand the journey
Review a representative client setup, agree the business outcomes that matter, and document what is missing or unreliable.
02 / IMPLEMENT & VALIDATE
Connect the system
Build the agreed tracking and reporting, test real journeys, and reconcile events against the source systems.
03 / DOCUMENT & SUPPORT
Make it repeatable
Hand over the setup and its operating notes. Extend to more clients or agree ongoing support where your team needs it.
BUILT TO WORK WITH YOUR TEAM
Your client relationship.
Specialist measurement support.
Work can be white-label or collaborative. We agree responsibilities, client communication, access, and deliverables before implementation starts.
This is a good fit for agencies managing active campaigns and needing reliable measurement across client accounts, including teams with an in-house analyst who needs implementation support.
What if this doesn’t work for us?
That’s why we review applications first.
If we don’t believe we can improve your measurement and retention, we won’t recommend moving forward.
And if the scoped system isn’t functioning within 45 days, we either continue working at no extra cost or refund part of the deployment fee.
Will this slow down client onboarding?
No.
It typically makes onboarding faster and more repeatable, because tracking stops being reinvented every time.
Do we have to migrate all clients at once?
No.
We can start with a small group of clients and expand from there.
The system is designed to scale with your agency – not disrupt it.
What if our tracking is extremely messy right now?
That’s normal.
Most agencies come to us because tracking is inconsistent, duplicated, or unreliable.
We start with an audit and prioritize what impacts revenue first.
You don’t need a clean setup before working with us.
Do you work directly with our clients?
Only if you want us to.
We can operate fully white-label and stay behind the scenes, or collaborate transparently with your team and clients.
You choose the structure.
How is this different from hiring an in-house analyst?
An in-house hire:
- Needs training
- May not have deep GTM + BigQuery + attribution experience
- Adds fixed payroll cost
We bring:
- A system
- Proven infrastructure
- Implementation speed
- Ongoing stability
Without expanding your payroll risk.
How long does deployment take?
Most agency deployments take 3–6 weeks, depending on complexity and access.
We move quickly, but we do not rush foundational work.
What happens after deployment?
You can:
- Run the system internally
or - Keep us on for monitoring and ongoing measurement ops
There’s no forced long-term contract.
Will you replace our existing tools?
The audit starts with the tools you already use. Any recommended change is tied to an identified measurement need and agreed before work begins.
LET’S LOOK AT YOUR SETUP
What can’t your agency
confidently measure today?
Tell me about your client portfolio, the platforms you use, and the reporting or tracking problem you want to solve. I’ll review your enquiry and respond within 4–8 hours.
Or email abeliyke05@gmail.com
Discuss your agency’s setup
Share a little about your agency and the measurement challenge you want to solve.
For a focused client project, explore the GA4/GTM audit service or conversion tracking implementation.